The Website and Blog of HR Author and Speaker Lori Kleiman

10 toughest jobs to fill in 2016

Stand out among other job applicantsAs I wrote about last week, finding top talent is one of the most critical issues facing most businesses today. Employees are not only employed; they are being selective about their next opportunity. It is becoming critically important to think of your interviewing process as a marketing experience allowing the candidates to understand your organization and your culture. I often speak to groups about the creative ways they can approach recruiting, and for many this is more urgent then ever.

The society for human resources recently released a list of the 10 toughest jobs to fill in 2016. Shortages continue in healthcare fields and engineering, but we are now seeing the same issue in positions that apply to all businesses including general and operational managers, as well as marketing managers.  That could find its way into every business.  Forbes has evaluated the list and provides additional insight for employees.

You do have control over the talent pool and the access you have to top candidates.  There is a process, and it involves long range planning to be sure you are in a position of visibility to top talent.  A few easy to embrace tips for all businesses include:

  • Watch your social media presence. Do you check Yelp to see what customers are saying? Be sure your employees are saying great things about working for you as well. Make sure you check Glassdoor, which is a popular site current and former employees post information about employers. Employee have the right to post, you just want to know what they’re saying!
  • Communicate the reason you are great place to work Share with with current employees (yes, they need to be reminded!), include in ads that you post for jobs and be prepared to share with candidates when they come to interview.
  • Create a recruiting brand. Be sure your ads all have your logo and similar information regarding the mission of the organization. Create a place on your web site for candidates to see employees at work (smiling please!) and are able to read about the leadership team and career progressions.

These ideas are the tip of the iceberg of a practice of deliberately becoming an employer of choice. The idea is to generate a reputation that people in your industry and community want to work for you, and come to you before you even have an opening.  A recent article by Great Place To Work gives additional suggestions on becoming an employer of choice.

2016 is going to be an interesting year. With the stock market fluctuations and the election, the world of employment may be a bit of a roller coaster. You can at least ensure you have top talent to take the ride with you it will be a little less frightening!

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